The Millers²

Today's housing market is more competitive than ever before. You want to sell your home; so do the ten other sellers in your neighborhood with similar homes. So how do you set yourself apart from the rest? Call The Millers today to schedule a time to show you how we can sell your house. The Millers with Berkshire Hathaway HomeServices Ambassador Real Estate are REALTORS® that have the expertise and knowledge to sell your home. The Millers have their finger on the pulse of today's housing market and know exactly what home buyers are looking for in a home. The Millers can:

• Calculate a starting sales price based on comparable properties in the area

• Review the home and make notes on items that need repair before listing

• Make simple low cost suggestions to make you home more appealing to buyers

• Market your home using the newest technologies and effective sales strategies

• Negotiate all offers to get you the most out of your home sale

• Protect your interests and be by your side through the entire transaction

1. You will lose the excitement that a new listing generates. Most activity on a listing comes within the first 30 days. An initial high price will discourage buyers, causing you to miss out on demand.

2. You will lose the most qualified prospects! Buyers will not "just make an offer" because they probably will never see your property. They will view the properties that are priced within their purchase power range, knowing that they cannot afford anything above their price ceiling.

3. Overpricing helps sell other, more competitively price homes first. Your home may be used to demonstrate the good value of other properties. Your objective should be to enter the market in a position that will attract prospects, not drive them away.

4. Your home may become stale on the market. Prospects may wonder why it has been on the market too long or if something is wrong with the property, even after you lower your price. You may even have to settle for less than market value. A house takes on a reputation surprisingly fast, so don't wear out your welcome on the market.

5. If you do get an offer, the contract may fall through because of appraisal problems. The lender may not be able to justify the price as it relates to loan value, considering it a high risk and refusing to lend the buyer mortgage funds.

6. You lose a strong negotiating position when your home is on the market a long time, both financially and mentally! Prospects will not "rush" to make an offer on overpriced property, and you may feel compelled to accept less when they finally do..

The selling price is simply a function of supply and demand. Never let an agent bid for your listing. Most unsold listings that expire on the market are due to poor pricing, subjecting the owners to the risks discussed above. Call The Millers today and get your home priced effectively for the market.